Fundamentals: Nov-Dec Class

Fundamentals: Nov-Dec Class

Starts on 23d of Nov - Ends on 17th of Dec

About this course

Learn how to create game-changing marketing solutions for your business using the Exponea Customer Data & Experience Platform. If you are a client or a partner, our in-house Academy offers you an effective and always up-to-date enablement experience.

Week 1

Kick-off - Live Intro Session

Meet your teachers, classmates and learn how to navigate the course

Session 1 and Q&A #1 - Data understanding and analytics:

The session focuses on Exponea data architecture and an overview of the Exponea interface. After this lesson, you will get a better understanding of Exponea's data architecture and learn how to use the most essential analytical features in Exponea.

The lesson covers: 

    • What are the sources of data in Exponea? 
    • Explanation of Single Customer View
    • How does Exponea identify individual customers? 
    • The difference between ‘Raw’ vs. ‘Manufactured’ data; Customer attributes vs. events
    • Understanding the logic behind customer filters, metrics, and aggregates
    • Inspirational business use-cases and practical exercises

Week 2

Session 2 - Analytics part 2 and web personalization

During this session, we will continue with a more in-depth discussion of data analytics and cover web personalization. After the lesson, you will have a thorough understanding of how to use the reporting feature for anomaly detection and how to create customized experiences for visitors to your websites.

The lessons covers: 

    • Understanding and designing complex reports and dashboards 
    • Managing events and customer attributes to get a good overview of your  tracked values
    • How to visualize how customers flow through a defined sequence of events
    • What are the available tools in Exponea to change the experience of an individual customer?
    • What is Exponea Console and how can you use it?
    • Web-layers and Experiments: how do you get the most out of them?
    • Inspirational business use-cases and practical exercises

Q&A #2 - Real-time help from our top consultants

Exponea Fundamentals offers 3 designated Q&A sessions to support different learning speeds. This session offers each participant an opportunity to discuss project-related questions and to recap any troubling content modules.  You'll receive real-time consulting and space to follow up on your individual requests. You can submit your questions in advance through Slido - an online discussion platform.

Example topics that may be discussed:

    • Project-related questions
    • Revision of self-study content
    • Additional Exponea topics such as Facebook and Google retargeting, Jinja tips and tricks, email engagement strategies

Week 3

Session 3 - Scenarios and emails
 

The lesson is fully devoted to the usage of automated scenarios. You will find out how to use  Exponea’s logic flow builder to connect with your customers and increase their engagement and retention.

The lessons covers: 

    • The main building blocks of a Scenario
    • How to exactly define which audience should receive a campaign action
    • How to work with the attributes of the event “campaign”
    • Emailing practices 
    • “Policies” in Exponea: consents and frequency capping
    • Explanation of the import process
    • Inspirational business use-cases and practical exercises

Q&A #3 - Real-time help from our top consultants

Week 4

Session 4 - Exam revision and group exercise
 

The last instructor-led session is dedicated to the revision of previously covered content: analytics, web-personalization, and scenarios. It takes the form of an interactive group exercise that builds on important platform elements while constructing a simple version of a customer loyalty program. 

The lessons covers: 

    • Cash-back loyalty program use case
    • Qualitative exercises for revision
    • Group work
    • Preparation for the exam

Q&A #3 - Real-time help from our top consultants

Instructors

marcel-2
Marcel Madarász

Business Consultant DACH/CEE

ondrej-1
Ondrej Horvath

Business Consultant CEE/UK

frank
Juraj Frank

Business Consultant CEE/UK

mark-2
Mark Murray

Business Consultant US/UK

Recording: Kick-off - Live Intro Session

No upcoming events

Recording: Instructor-led session and Q&A #1

No upcoming events

Instructor-led session #2

Event Date Spaces left
B3-12-EN: Instructor-led session #2 62

Ask Anything session #2

Event Date Spaces left
B3-12-EN: Ask Anything #2 63

Instructor-led session #3

Event Date Spaces left
B3-12-EN: Instructor-led session #3 64

Ask Anything Session #3

Event Date Spaces left
B3-12-EN: Ask Anything #3 64

Instructor-led session #4

Event Date Spaces left
B3-12-EN: Instructor-led session #4 63

Ask Anything Session #4

Event Date Spaces left
B3-12-EN: Ask Anything #4 64

Curriculum

  • Participant's Deck
  • Kick-off - Live Intro Session
  • Recording: Kick-off - Live Intro Session
  • Section A: Understanding Data in Exponea

    Data Understanding - Where does my data in Exponea come from? What is the Single
    Customer View? ‘Raw’ vs. ‘Manufactured’ data? Customer attributes vs. events?

  • Preview
    1.1 What is Exponea
  • 1.1 Checkpoint
  • 1.2 Understanding Events - purchase, purchase_item
  • 1.2 Checkpoint: multiple choice
  • 1.3 Sources of Data in your Exponea App
  • 1.3 Checkpoint
  • 1.4 Customer Identification: How are Customers Merged?
  • 1.4 Checkpoint
  • Section B: Intro into Analytics

    Data Interaction - How do I ask basic questions about my data in Exponea and what are the
    tools to execute the diverse requests with?

  • 1.5 Navigating Exponea's App Interface
  • 1.5 Checkpoint
  • 1.6 Calculating New Customer Attributes: Aggregates
  • 1.6 Practical Exercises
  • 1.6 Solution: Practical Task #1
  • 1.6 Solution: Practical Task #2
  • 1.6 Solution: Practical Task #3
  • 1.6 Solution: Practical Task #4
  • 1.7 Building Customer Filters without Code
  • 1.7 Checkpoint
  • 1.7 Practical Exercises
  • 1.7 Solution: Practical Task #1
  • 1.7 Solution: Practical Task #2
  • 1.7 Tutorial: Practical Task #3
  • 1.7 Tutorial: Practical Task #4
  • 1.7 Solution: Practical Task #5
  • 1.8 Combining Customer Filters
  • 1.8 Practical Exercises
  • 1.8 Solution: Practical Task #1
  • 1.8 Solution: Practical Task #2
  • 1.8 Solution: Practical Task #3
  • 1.8 Solution: Practical Task #4
  • 1.9 Customer Filters: Operands
  • 1.9 Checkpoint
  • 1-10 Calculating Metrics
  • 1.10 Checkpoint
  • 1.10 Practical Exercise
  • 1.10 Solution: Practical Task
  • 1.11 Refining metrics
  • 1.11 Checkpoint
  • 1.11 Practical Exercises
  • 1.11 Tutorial: Practical Task #1
  • 1.11 Tutorial: Practical Task #2
  • 1.12 Metrics: How do the calculations work?
  • 1.13 Using Formulas to build Metrics
  • 1.13 Checkpoint
  • 1.13 Practical Exercise
  • 1.13 Solution: Practical Task
  • 1.14 Dashboards
  • 1.15 Utilising Dashboards
  • 1.15 Practical Exercise
  • 1.15 Solution: Practical Task
  • 1.16. Initiatives and tags
  • Week 1 Live Event
  • Recording: Instructor-led session and Q&A #1

    The session focuses on Exponea data architecture and an overview of the Exponea interface. After this lesson, you will get a better understanding of Exponea's data architecture and learn how to use the most essential analytical features in Exponea.

  • Section C: Data Manager, Events, Analytics p.2

    Web Personalisation - What are the available tools in Exponea to change the experience for
    an individual customer? How do I find my own cookie in the database?

  • 2.1. Data Manager
  • 2.2. Data Manager II
  • 2.2 Checkpoint
  • 2.3. Session start
  • 2.3 Checkpoint
  • 2.4. Segmentations
  • 2.4 Practical Exercise
  • 2.5. Funnels
  • 2.5 Practical Exercises
  • 2.5 Solution: Practical Task
  • 2.6. Reports
  • 2.6 Practical Exercise
  • 2.6 Tutorial: Practical Task
  • 2.7. Reports II
  • 2.7 Practical Exercise
  • 2.7 Solution: Practical Task #1
  • 2.8. Reports summary
  • 2.8 Practical Exercise
  • Section D: Web-Personalisation

    Scenario Building and Emailing- what are the different functionalities such triggers,
    operators, actions, conditions and AB splits? 

  • 3.1. Web personalization intro
  • 3.1 Checkpoint
  • 3.2. Web layers
  • 3.2 Checkpoint
  • 3.3. WL targeting
  • 3.3 Practical Exercise
  • 3.3 Solution: Practical Task #1
  • 3.4. WL visual editor
  • 3.4 Checkpoint
  • 3.4 Practical Exercise
  • 3.4 Solution: Practical Task #1
  • 3.5. AB testing
  • 3.5 Checkpoint
  • 3.5 Practical Exercise
  • 3.6. WL testing
  • 3.6 Practical Exercise
  • 3.7. Experiments
  • 3.7 Checkpoint
  • 3.8. Experiments Visual Editor
  • 3.9. Exponea console
  • 3.9 Checkpoint
  • 3.9 Practical Exercise
  • 3.10. Events generated by web layers and experiments
  • 3.10 Checkpoint
  • 3.10 Practical Exercise
  • Week 2 Live Events
  • Instructor-led session #2

    During this session, we will continue with a more in-depth discussion of data analytics and cover web personalization. After the lesson, you will have a thorough understanding of how to use the reporting feature for anomaly detection and how to create customized experiences for visitors to your websites.

  • Ask Anything session #2

    You'll receive real-time consulting and space to follow up on your individual requests. You can submit your questions in advance through Slido - an online discussion platform.

  • Section E: Scenarios
  • 4.1. Scenarios Intro
  • 4.2. Scenario Triggers
  • 4.2 Checkpoint
  • 4.3. Scenario Actions and Operators
  • 4.3 Checkpoint
  • 4.4. Scenario Conditions
  • 4.4 Practical Exercises
  • 4.4 Tutorial: Practical Task #1
  • 4.4 Tutorial: Practical Task #2
  • 4.4 Solution: Practical Task #3
  • 4.5. Scenario AB split
  • 4.5 Practical Exercises
  • 4.5 Solution: Practical Task #1
  • 4.6. Campaign Events
  • 4.6 Checkpoint
  • 4.7. Emailing
  • 4.7 Checkpoint
  • 4.8 Email Visual Editor
  • 4.8 Checkpoint
  • 4.8 Practical Exercise
  • 4.8 Tutorial: Practical Task #1
  • 4.9. Using Multiple Languages
  • 4.9 Practical Exercise
  • 4.10. Consent Management.mp4
  • 4.10 Practical Exercise
  • 4.11. Unsubscribing
  • 4.11 Checkpoint
  • 4.12 Emailing - Other Settings
  • 4.12 Checkpoint
  • 4.12 Practical Exercise
  • 4.13. Imports
  • 4.13 Checkpoint
  • 4.14 Imports - Data Mapping
  • 4.14 Checkpoint
  • 4.14 Practical Exercise
  • Week 3 Live Events
  • Instructor-led session #3

    The lesson is fully devoted to the usage of automated scenarios. You will find out how to use  Exponea’s logic flow builder to connect with your customers and increase their engagement and retention.

  • Ask Anything Session #3

    This session offers each participant an opportunity to discuss project-related questions and to recap any troubling content modules.  You'll receive real-time consulting and space to follow up on your individual requests. 

  • Week 4 Live Events
  • Instructor-led session #4

    The last instructor-led session is dedicated to the revision of previously covered content: analytics, web-personalization, and scenarios. It takes the form of an interactive group exercise that builds on important platform elements while constructing a simple version of a customer loyalty program. 

  • Ask Anything Session #4

    This session offers each participant an opportunity to discuss project-related questions and to recap any troubling content modules.  You'll receive real-time consulting and space to follow up on your individual requests. 

  • Fundamentals Exam
  • Final Exam - till 23/12/20

    In this exam we hope to test the following skills:

    1. Data Understanding 
    2. Data Interaction 
    3. Scenario Building and Emailing
    4. Navigating Exponea documentation in docs.exponea.com 
    -----
    Passing Grade: 30+/37

    Time estimation : 3 hours (don't worry - it will probably take less)

     

  • Feedback Survey

About this course

Learn how to create game-changing marketing solutions for your business using the Exponea Customer Data & Experience Platform. If you are a client or a partner, our in-house Academy offers you an effective and always up-to-date enablement experience.

Week 1

Kick-off - Live Intro Session

Meet your teachers, classmates and learn how to navigate the course

Session 1 and Q&A #1 - Data understanding and analytics:

The session focuses on Exponea data architecture and an overview of the Exponea interface. After this lesson, you will get a better understanding of Exponea's data architecture and learn how to use the most essential analytical features in Exponea.

The lesson covers: 

    • What are the sources of data in Exponea? 
    • Explanation of Single Customer View
    • How does Exponea identify individual customers? 
    • The difference between ‘Raw’ vs. ‘Manufactured’ data; Customer attributes vs. events
    • Understanding the logic behind customer filters, metrics, and aggregates
    • Inspirational business use-cases and practical exercises

Week 2

Session 2 - Analytics part 2 and web personalization

During this session, we will continue with a more in-depth discussion of data analytics and cover web personalization. After the lesson, you will have a thorough understanding of how to use the reporting feature for anomaly detection and how to create customized experiences for visitors to your websites.

The lessons covers: 

    • Understanding and designing complex reports and dashboards 
    • Managing events and customer attributes to get a good overview of your  tracked values
    • How to visualize how customers flow through a defined sequence of events
    • What are the available tools in Exponea to change the experience of an individual customer?
    • What is Exponea Console and how can you use it?
    • Web-layers and Experiments: how do you get the most out of them?
    • Inspirational business use-cases and practical exercises

Q&A #2 - Real-time help from our top consultants

Exponea Fundamentals offers 3 designated Q&A sessions to support different learning speeds. This session offers each participant an opportunity to discuss project-related questions and to recap any troubling content modules.  You'll receive real-time consulting and space to follow up on your individual requests. You can submit your questions in advance through Slido - an online discussion platform.

Example topics that may be discussed:

    • Project-related questions
    • Revision of self-study content
    • Additional Exponea topics such as Facebook and Google retargeting, Jinja tips and tricks, email engagement strategies

Week 3

Session 3 - Scenarios and emails
 

The lesson is fully devoted to the usage of automated scenarios. You will find out how to use  Exponea’s logic flow builder to connect with your customers and increase their engagement and retention.

The lessons covers: 

    • The main building blocks of a Scenario
    • How to exactly define which audience should receive a campaign action
    • How to work with the attributes of the event “campaign”
    • Emailing practices 
    • “Policies” in Exponea: consents and frequency capping
    • Explanation of the import process
    • Inspirational business use-cases and practical exercises

Q&A #3 - Real-time help from our top consultants

Week 4

Session 4 - Exam revision and group exercise
 

The last instructor-led session is dedicated to the revision of previously covered content: analytics, web-personalization, and scenarios. It takes the form of an interactive group exercise that builds on important platform elements while constructing a simple version of a customer loyalty program. 

The lessons covers: 

    • Cash-back loyalty program use case
    • Qualitative exercises for revision
    • Group work
    • Preparation for the exam

Q&A #3 - Real-time help from our top consultants

Instructors

marcel-2
Marcel Madarász

Business Consultant DACH/CEE

ondrej-1
Ondrej Horvath

Business Consultant CEE/UK

frank
Juraj Frank

Business Consultant CEE/UK

mark-2
Mark Murray

Business Consultant US/UK

Live events

Recording: Kick-off - Live Intro Session

No upcoming events

Recording: Instructor-led session and Q&A #1

No upcoming events

Instructor-led session #2

Event Date Spaces left
B3-12-EN: Instructor-led session #2 62

Ask Anything session #2

Event Date Spaces left
B3-12-EN: Ask Anything #2 63

Instructor-led session #3

Event Date Spaces left
B3-12-EN: Instructor-led session #3 64

Ask Anything Session #3

Event Date Spaces left
B3-12-EN: Ask Anything #3 64

Instructor-led session #4

Event Date Spaces left
B3-12-EN: Instructor-led session #4 63

Ask Anything Session #4

Event Date Spaces left
B3-12-EN: Ask Anything #4 64

Curriculum

  • Participant's Deck
  • Kick-off - Live Intro Session
  • Recording: Kick-off - Live Intro Session
  • Section A: Understanding Data in Exponea

    Data Understanding - Where does my data in Exponea come from? What is the Single
    Customer View? ‘Raw’ vs. ‘Manufactured’ data? Customer attributes vs. events?

  • Preview
    1.1 What is Exponea
  • 1.1 Checkpoint
  • 1.2 Understanding Events - purchase, purchase_item
  • 1.2 Checkpoint: multiple choice
  • 1.3 Sources of Data in your Exponea App
  • 1.3 Checkpoint
  • 1.4 Customer Identification: How are Customers Merged?
  • 1.4 Checkpoint
  • Section B: Intro into Analytics

    Data Interaction - How do I ask basic questions about my data in Exponea and what are the
    tools to execute the diverse requests with?

  • 1.5 Navigating Exponea's App Interface
  • 1.5 Checkpoint
  • 1.6 Calculating New Customer Attributes: Aggregates
  • 1.6 Practical Exercises
  • 1.6 Solution: Practical Task #1
  • 1.6 Solution: Practical Task #2
  • 1.6 Solution: Practical Task #3
  • 1.6 Solution: Practical Task #4
  • 1.7 Building Customer Filters without Code
  • 1.7 Checkpoint
  • 1.7 Practical Exercises
  • 1.7 Solution: Practical Task #1
  • 1.7 Solution: Practical Task #2
  • 1.7 Tutorial: Practical Task #3
  • 1.7 Tutorial: Practical Task #4
  • 1.7 Solution: Practical Task #5
  • 1.8 Combining Customer Filters
  • 1.8 Practical Exercises
  • 1.8 Solution: Practical Task #1
  • 1.8 Solution: Practical Task #2
  • 1.8 Solution: Practical Task #3
  • 1.8 Solution: Practical Task #4
  • 1.9 Customer Filters: Operands
  • 1.9 Checkpoint
  • 1-10 Calculating Metrics
  • 1.10 Checkpoint
  • 1.10 Practical Exercise
  • 1.10 Solution: Practical Task
  • 1.11 Refining metrics
  • 1.11 Checkpoint
  • 1.11 Practical Exercises
  • 1.11 Tutorial: Practical Task #1
  • 1.11 Tutorial: Practical Task #2
  • 1.12 Metrics: How do the calculations work?
  • 1.13 Using Formulas to build Metrics
  • 1.13 Checkpoint
  • 1.13 Practical Exercise
  • 1.13 Solution: Practical Task
  • 1.14 Dashboards
  • 1.15 Utilising Dashboards
  • 1.15 Practical Exercise
  • 1.15 Solution: Practical Task
  • 1.16. Initiatives and tags
  • Week 1 Live Event
  • Recording: Instructor-led session and Q&A #1

    The session focuses on Exponea data architecture and an overview of the Exponea interface. After this lesson, you will get a better understanding of Exponea's data architecture and learn how to use the most essential analytical features in Exponea.

  • Section C: Data Manager, Events, Analytics p.2

    Web Personalisation - What are the available tools in Exponea to change the experience for
    an individual customer? How do I find my own cookie in the database?

  • 2.1. Data Manager
  • 2.2. Data Manager II
  • 2.2 Checkpoint
  • 2.3. Session start
  • 2.3 Checkpoint
  • 2.4. Segmentations
  • 2.4 Practical Exercise
  • 2.5. Funnels
  • 2.5 Practical Exercises
  • 2.5 Solution: Practical Task
  • 2.6. Reports
  • 2.6 Practical Exercise
  • 2.6 Tutorial: Practical Task
  • 2.7. Reports II
  • 2.7 Practical Exercise
  • 2.7 Solution: Practical Task #1
  • 2.8. Reports summary
  • 2.8 Practical Exercise
  • Section D: Web-Personalisation

    Scenario Building and Emailing- what are the different functionalities such triggers,
    operators, actions, conditions and AB splits? 

  • 3.1. Web personalization intro
  • 3.1 Checkpoint
  • 3.2. Web layers
  • 3.2 Checkpoint
  • 3.3. WL targeting
  • 3.3 Practical Exercise
  • 3.3 Solution: Practical Task #1
  • 3.4. WL visual editor
  • 3.4 Checkpoint
  • 3.4 Practical Exercise
  • 3.4 Solution: Practical Task #1
  • 3.5. AB testing
  • 3.5 Checkpoint
  • 3.5 Practical Exercise
  • 3.6. WL testing
  • 3.6 Practical Exercise
  • 3.7. Experiments
  • 3.7 Checkpoint
  • 3.8. Experiments Visual Editor
  • 3.9. Exponea console
  • 3.9 Checkpoint
  • 3.9 Practical Exercise
  • 3.10. Events generated by web layers and experiments
  • 3.10 Checkpoint
  • 3.10 Practical Exercise
  • Week 2 Live Events
  • Instructor-led session #2

    During this session, we will continue with a more in-depth discussion of data analytics and cover web personalization. After the lesson, you will have a thorough understanding of how to use the reporting feature for anomaly detection and how to create customized experiences for visitors to your websites.

  • Ask Anything session #2

    You'll receive real-time consulting and space to follow up on your individual requests. You can submit your questions in advance through Slido - an online discussion platform.

  • Section E: Scenarios
  • 4.1. Scenarios Intro
  • 4.2. Scenario Triggers
  • 4.2 Checkpoint
  • 4.3. Scenario Actions and Operators
  • 4.3 Checkpoint
  • 4.4. Scenario Conditions
  • 4.4 Practical Exercises
  • 4.4 Tutorial: Practical Task #1
  • 4.4 Tutorial: Practical Task #2
  • 4.4 Solution: Practical Task #3
  • 4.5. Scenario AB split
  • 4.5 Practical Exercises
  • 4.5 Solution: Practical Task #1
  • 4.6. Campaign Events
  • 4.6 Checkpoint
  • 4.7. Emailing
  • 4.7 Checkpoint
  • 4.8 Email Visual Editor
  • 4.8 Checkpoint
  • 4.8 Practical Exercise
  • 4.8 Tutorial: Practical Task #1
  • 4.9. Using Multiple Languages
  • 4.9 Practical Exercise
  • 4.10. Consent Management.mp4
  • 4.10 Practical Exercise
  • 4.11. Unsubscribing
  • 4.11 Checkpoint
  • 4.12 Emailing - Other Settings
  • 4.12 Checkpoint
  • 4.12 Practical Exercise
  • 4.13. Imports
  • 4.13 Checkpoint
  • 4.14 Imports - Data Mapping
  • 4.14 Checkpoint
  • 4.14 Practical Exercise
  • Week 3 Live Events
  • Instructor-led session #3

    The lesson is fully devoted to the usage of automated scenarios. You will find out how to use  Exponea’s logic flow builder to connect with your customers and increase their engagement and retention.

  • Ask Anything Session #3

    This session offers each participant an opportunity to discuss project-related questions and to recap any troubling content modules.  You'll receive real-time consulting and space to follow up on your individual requests. 

  • Week 4 Live Events
  • Instructor-led session #4

    The last instructor-led session is dedicated to the revision of previously covered content: analytics, web-personalization, and scenarios. It takes the form of an interactive group exercise that builds on important platform elements while constructing a simple version of a customer loyalty program. 

  • Ask Anything Session #4

    This session offers each participant an opportunity to discuss project-related questions and to recap any troubling content modules.  You'll receive real-time consulting and space to follow up on your individual requests. 

  • Fundamentals Exam
  • Final Exam - till 23/12/20

    In this exam we hope to test the following skills:

    1. Data Understanding 
    2. Data Interaction 
    3. Scenario Building and Emailing
    4. Navigating Exponea documentation in docs.exponea.com 
    -----
    Passing Grade: 30+/37

    Time estimation : 3 hours (don't worry - it will probably take less)

     

  • Feedback Survey

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