B4-02-EN: Feb Class

Curriculum

• Participant's Deck
• Kick-off - Live Intro Session
• Kick-off - Live Intro Session
• Section A: Understanding Data in Exponea

  Data Understanding - Where does my data in Exponea come from? What is the Single
  Customer View? ‘Raw’ vs. ‘Manufactured’ data? Customer attributes vs. events?

• Preview
  1.1 What is Exponea
• 1.1 Checkpoint
• 1.2 Understanding Events - purchase, purchase_item
• 1.2 Checkpoint: multiple choice
• 1.3 Sources of Data in your Exponea App
• 1.3 Checkpoint
• 1.4 Customer Identification: How are Customers Merged?
• 1.4 Checkpoint
• Section B: Intro into Analytics

  Data Interaction - How do I ask basic questions about my data in Exponea and what are the
  tools to execute the diverse requests with?

• 1.5 Navigating Exponea's App Interface
• 1.5 Checkpoint
• 1.6 Calculating New Customer Attributes: Aggregates
• 1.6 Practical Exercises
• 1.6 Solution: Practical Task #1
• 1.6 Solution: Practical Task #2
• 1.6 Solution: Practical Task #3
• 1.6 Solution: Practical Task #4
• 1.7 Building Customer Filters without Code
• 1.7 Checkpoint
• 1.7 Practical Exercises
• 1.7 Solution: Practical Task #1
• 1.7 Solution: Practical Task #2
• 1.7 Tutorial: Practical Task #3
• 1.7 Tutorial: Practical Task #4
• 1.7 Solution: Practical Task #5
• 1.8 Combining Customer Filters
• 1.8 Practical Exercises
• 1.8 Solution: Practical Task #1
• 1.8 Solution: Practical Task #2
• 1.8 Solution: Practical Task #3
• 1.8 Solution: Practical Task #4
• 1.9 Customer Filters: Operands
• 1.9 Checkpoint
• 1-10 Calculating Metrics
• 1.10 Checkpoint
• 1.10 Practical Exercise
• 1.10 Solution: Practical Task
• 1.11 Refining metrics
• 1.11 Checkpoint
• 1.11 Practical Exercises
• 1.11 Tutorial: Practical Task #1
• 1.11 Tutorial: Practical Task #2
• 1.12 Metrics: How do the calculations work?
• 1.13 Using Formulas to build Metrics
• 1.13 Checkpoint
• 1.13 Practical Exercise
• 1.13 Solution: Practical Task
• 1.14 Dashboards
• 1.15 Utilising Dashboards
• 1.15 Practical Exercise
• 1.15 Solution: Practical Task
• 1.16. Initiatives and tags
• Week 1 Live Event
• Instructor-led session and Q&A #1

  The session focuses on Exponea data architecture and an overview of the Exponea interface. After this lesson, you will get a better understanding of Exponea's data architecture and learn how to use the most essential analytical features in Exponea.

• Section C: Data Manager, Events, Analytics p.2

  Web Personalisation - What are the available tools in Exponea to change the experience for
  an individual customer? How do I find my own cookie in the database?

• 2.1. Data Manager
• 2.2. Data Manager II
• 2.2 Checkpoint
• 2.3. Session start
• 2.3 Checkpoint
• 2.4. Segmentations
• 2.4 Practical Exercise
• 2.5. Funnels
• 2.5 Practical Exercises
• 2.5 Solution: Practical Task
• 2.6. Reports
• 2.6 Practical Exercise
• 2.6 Tutorial: Practical Task
• 2.7. Reports II
• 2.7 Practical Exercise
• 2.7 Solution: Practical Task #1
• 2.8. Reports summary
• 2.8 Practical Exercise
• Section D: Web-Personalisation

  Scenario Building and Emailing- what are the different functionalities such triggers,
  operators, actions, conditions and AB splits? 

• 3.1. Web personalization intro
• 3.1 Checkpoint
• 3.2. Web layers
• 3.2 Checkpoint
• 3.3. WL targeting
• 3.3 Practical Exercise
• 3.3 Solution: Practical Task #1
• 3.4. WL visual editor
• 3.4 Checkpoint
• 3.4 Practical Exercise
• 3.4 Solution: Practical Task #1
• 3.5. AB testing
• 3.5 Checkpoint
• 3.5 Practical Exercise
• 3.6. WL testing
• 3.6 Practical Exercise
• 3.7. Experiments
• 3.7 Checkpoint
• 3.8. Experiments Visual Editor
• 3.9. Exponea console
• 3.9 Checkpoint
• 3.9 Practical Exercise
• 3.10. Events generated by web layers and experiments
• 3.10 Checkpoint
• 3.10 Practical Exercise
• Week 2 Live Events
• Instructor-led session #2

  During this session, we will continue with a more in-depth discussion of data analytics and cover web personalization. After the lesson, you will have a thorough understanding of how to use the reporting feature for anomaly detection and how to create customized experiences for visitors to your websites.

• Ask Anything session #2

  You'll receive real-time consulting and space to follow up on your individual requests. You can submit your questions in advance through Slido - an online discussion platform.

• Section E: Scenarios
• 4.1. Scenarios Intro
• 4.2. Scenario Triggers
• 4.2 Checkpoint
• 4.3. Scenario Actions and Operators
• 4.3 Checkpoint
• 4.4. Scenario Conditions
• 4.4 Practical Exercises
• 4.4 Tutorial: Practical Task #1
• 4.4 Tutorial: Practical Task #2
• 4.4 Solution: Practical Task #3
• 4.5. Scenario AB split
• 4.5 Practical Exercises
• 4.5 Solution: Practical Task #1
• 4.6. Campaign Events
• 4.6 Checkpoint
• 4.7. Emailing
• 4.7 Checkpoint
• 4.8 Email Visual Editor
• 4.8 Checkpoint
• 4.8 Practical Exercise
• 4.8 Tutorial: Practical Task #1
• 4.9. Using Multiple Languages
• 4.9 Practical Exercise
• 4.10. Consent Management.mp4
• 4.10 Practical Exercise
• 4.11. Unsubscribing
• 4.11 Checkpoint
• 4.12 Emailing - Other Settings
• 4.12 Checkpoint
• 4.12 Practical Exercise
• 4.13. Imports
• 4.13 Checkpoint
• 4.14 Imports - Data Mapping
• 4.14 Checkpoint
• 4.14 Practical Exercise
• Week 3 Live Events
• Instructor-led session #3

  The lesson is fully devoted to the usage of automated scenarios. You will find out how to use  Exponea’s logic flow builder to connect with your customers and increase their engagement and retention.

• Ask Anything Session #3

  This session offers each participant an opportunity to discuss project-related questions and to recap any troubling content modules.  You'll receive real-time consulting and space to follow up on your individual requests. 

• Week 4 Live Events
• Instructor-led session #4

  The last instructor-led session is dedicated to the revision of previously covered content: analytics, web-personalization, and scenarios. It takes the form of an interactive group exercise that builds on important platform elements while constructing a simple version of a customer loyalty program. 

• Ask Anything Session #4

  This session offers each participant an opportunity to discuss project-related questions and to recap any troubling content modules.  You'll receive real-time consulting and space to follow up on your individual requests. 

• Fundamentals Exam
• Final Exam - deadline 4th of Mar 23:59 (CET)
• Indication of the exam completion