Learn how to create game-changing marketing solutions for your business using the Exponea Customer Data & Experience Platform. If you are a client or a partner, our in-house Academy offers you an effective and always up-to-date enablement experience.
Week 1
Kick-off - Live Intro Session
Meet your teachers, classmates and learn how to navigate the course
Session 1 and Q&A #1 - Data understanding and analytics:
The session focuses on Exponea data architecture and an overview of the Exponea interface. After this lesson, you will get a better understanding of Exponea's data architecture and learn how to use the most essential analytical features in Exponea.
The lesson covers:
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- What are the sources of data in Exponea?
- Explanation of Single Customer View
- How does Exponea identify individual customers?
- The difference between ‘Raw’ vs. ‘Manufactured’ data; Customer attributes vs. events
- Understanding the logic behind customer filters, metrics, and aggregates
- Inspirational business use-cases and practical exercises
Week 2
Session 2 - Analytics part 2 and web personalization
During this session, we will continue with a more in-depth discussion of data analytics and cover web personalization. After the lesson, you will have a thorough understanding of how to use the reporting feature for anomaly detection and how to create customized experiences for visitors to your websites.
The lessons covers:
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- Understanding and designing complex reports and dashboards
- Managing events and customer attributes to get a good overview of your tracked values
- How to visualize how customers flow through a defined sequence of events
- What are the available tools in Exponea to change the experience of an individual customer?
- What is Exponea Console and how can you use it?
- Web-layers and Experiments: how do you get the most out of them?
- Inspirational business use-cases and practical exercises
Q&A #2 - Real-time help from our top consultants
Exponea Fundamentals offers 3 designated Q&A sessions to support different learning speeds. This session offers each participant an opportunity to discuss project-related questions and to recap any troubling content modules. You'll receive real-time consulting and space to follow up on your individual requests. You can submit your questions in advance through Slido - an online discussion platform.
Example topics that may be discussed:
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- Project-related questions
- Revision of self-study content
- Additional Exponea topics such as Facebook and Google retargeting, Jinja tips and tricks, email engagement strategies
Week 3
The lesson is fully devoted to the usage of automated scenarios. You will find out how to use Exponea’s logic flow builder to connect with your customers and increase their engagement and retention.
The lessons covers:
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- The main building blocks of a Scenario
- How to exactly define which audience should receive a campaign action
- How to work with the attributes of the event “campaign”
- Emailing practices
- “Policies” in Exponea: consents and frequency capping
- Explanation of the import process
- Inspirational business use-cases and practical exercises
Q&A #3 - Real-time help from our top consultants
Week 4
The lessons covers:
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- Cash-back loyalty program use case
- Qualitative exercises for revision
- Group work
- Preparation for the exam
Q&A #3 - Real-time help from our top consultants
Instructors