Advanced Course

Advanced Course

For regular Exponea users who want to become experts at using the Exponea app

About this course

Building upon the basics established in our Fundamentals, join us for a learning journey that takes you from asking the right business questions about customer data to implementing specific revenue-generating use-cases. 

Session 1- Understanding your Data & Definitions

  • Exponea data structure, sources, methods of transfer, different data types, and the flow
  • Attributes related to events such as session start; purchase and cart update
  • Differentiation between aggregate vs running aggregate and their correct usage
  • Introduction of expressions and their abilities
  • Time-based purchase analysis

Session 2- Custom Attribution & AB-test Evaluation

  • Attributes of campaign, banner, experiment, recommendation
  • Expressions from real practice, how to build them and report evaluation
  • Tips and trick on how to produce valuable reports, introducing various features
  • Reporting and evaluating AB testing

Session 3- Advanced Reporting & Segmentations

  • Creation of complex analysis using multiple attributes
  • Building example reports applying all of the introduced definitions
  • #days between purchases
  • Recency, Frequency, and Monetary Value Segmentation

Session 4- Other Exponea Functionality

  • Introduction of additional use-cases and their real-time building
  • # of sessions between purchases
  • Breaking down campaign reports by various attributes and its implications
  • Additional analytical tools in Exponea such as trends, flows, retentions
  • Creating effective and easy-to-navigate dashboards

 

About this course

Building upon the basics established in our Fundamentals, join us for a learning journey that takes you from asking the right business questions about customer data to implementing specific revenue-generating use-cases. 

Session 1- Understanding your Data & Definitions

  • Exponea data structure, sources, methods of transfer, different data types, and the flow
  • Attributes related to events such as session start; purchase and cart update
  • Differentiation between aggregate vs running aggregate and their correct usage
  • Introduction of expressions and their abilities
  • Time-based purchase analysis

Session 2- Custom Attribution & AB-test Evaluation

  • Attributes of campaign, banner, experiment, recommendation
  • Expressions from real practice, how to build them and report evaluation
  • Tips and trick on how to produce valuable reports, introducing various features
  • Reporting and evaluating AB testing

Session 3- Advanced Reporting & Segmentations

  • Creation of complex analysis using multiple attributes
  • Building example reports applying all of the introduced definitions
  • #days between purchases
  • Recency, Frequency, and Monetary Value Segmentation

Session 4- Other Exponea Functionality

  • Introduction of additional use-cases and their real-time building
  • # of sessions between purchases
  • Breaking down campaign reports by various attributes and its implications
  • Additional analytical tools in Exponea such as trends, flows, retentions
  • Creating effective and easy-to-navigate dashboards