Advanced: Nov-Dec Class

Advanced: Nov-Dec Class

Starts on 18th of Nov - Ends on 16th of Dec

About this course

Building upon the basics established in our Fundamentals, join us for a learning journey that takes you from asking the right business questions about customer data to implementing specific revenue-generating use-cases. 

Session 1- Understanding your Data & Definitions

  • Exponea data structure, sources, methods of transfer, different data types, and the flow
  • Attributes related to events such as session start; purchase and cart update
  • Differentiation between aggregate vs running aggregate and their correct usage
  • Introduction of expressions and their abilities
  • Time-based purchase analysis

Session 2- Custom Attribution & AB-test Evaluation

  • Attributes of campaign, banner, experiment, recommendation
  • Expressions from real practice, how to build them and report evaluation
  • Tips and trick on how to produce valuable reports, introducing various features
  • Reporting and evaluating AB testing

Session 3- Advanced Reporting & Segmentations

  • Creation of complex analysis using multiple attributes
  • Building example reports applying all of the introduced definitions
  • #days between purchases
  • Recency, Frequency, and Monetary Value Segmentation

Session 4- Other Exponea Functionality

  • Introduction of additional use-cases and their real-time building
  • # of sessions between purchases
  • Breaking down campaign reports by various attributes and its implications
  • Additional analytical tools in Exponea such as trends, flows, retentions
  • Creating effective and easy-to-navigate dashboards

 

Instructors

0-3
Marianna Sagatova

Customer Analytics Consultant

frank
Juraj Frank

Business Consultant CEE/UK

Lesson 1 Recording

No upcoming events

Lesson 2 Recording

No upcoming events

Lesson 3

Event Date Spaces left
A1-13-EN : Lesson 3 78

Lesson 4

Event Date Spaces left
A1-13-EN : Lesson 4 78

Exam Evaluation

Event Date Spaces left
A1-13-EN : Exam Evaluation 78

Curriculum

  • Lesson 1 Recording
  • Homework 1
  • Lesson 2 Recording
  • Homework 2
  • Lesson 3
  • Lesson 4
  • Final Exam - deadline 15.12.20
  • Indication of the exam completion
  • Exam Evaluation

About this course

Building upon the basics established in our Fundamentals, join us for a learning journey that takes you from asking the right business questions about customer data to implementing specific revenue-generating use-cases. 

Session 1- Understanding your Data & Definitions

  • Exponea data structure, sources, methods of transfer, different data types, and the flow
  • Attributes related to events such as session start; purchase and cart update
  • Differentiation between aggregate vs running aggregate and their correct usage
  • Introduction of expressions and their abilities
  • Time-based purchase analysis

Session 2- Custom Attribution & AB-test Evaluation

  • Attributes of campaign, banner, experiment, recommendation
  • Expressions from real practice, how to build them and report evaluation
  • Tips and trick on how to produce valuable reports, introducing various features
  • Reporting and evaluating AB testing

Session 3- Advanced Reporting & Segmentations

  • Creation of complex analysis using multiple attributes
  • Building example reports applying all of the introduced definitions
  • #days between purchases
  • Recency, Frequency, and Monetary Value Segmentation

Session 4- Other Exponea Functionality

  • Introduction of additional use-cases and their real-time building
  • # of sessions between purchases
  • Breaking down campaign reports by various attributes and its implications
  • Additional analytical tools in Exponea such as trends, flows, retentions
  • Creating effective and easy-to-navigate dashboards

 

Instructors

0-3
Marianna Sagatova

Customer Analytics Consultant

frank
Juraj Frank

Business Consultant CEE/UK

Live events

Lesson 1 Recording

No upcoming events

Lesson 2 Recording

No upcoming events

Lesson 3

Event Date Spaces left
A1-13-EN : Lesson 3 78

Lesson 4

Event Date Spaces left
A1-13-EN : Lesson 4 78

Exam Evaluation

Event Date Spaces left
A1-13-EN : Exam Evaluation 78

Curriculum

  • Lesson 1 Recording
  • Homework 1
  • Lesson 2 Recording
  • Homework 2
  • Lesson 3
  • Lesson 4
  • Final Exam - deadline 15.12.20
  • Indication of the exam completion
  • Exam Evaluation

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