Building upon the basics established in our Fundamentals, join us for a learning journey that takes you from asking the right business questions about customer data to implementing specific revenue-generating use-cases.
Session 1- Understanding your Data & Definitions
- Exponea data structure, sources, methods of transfer, different data types, and the flow
- Attributes related to events such as session start; purchase and cart update
- Differentiation between aggregate vs running aggregate and their correct usage
- Introduction of expressions and their abilities
- Time-based purchase analysis
Session 2- Custom Attribution & AB-test Evaluation
- Attributes of campaign, banner, experiment, recommendation
- Expressions from real practice, how to build them and report evaluation
- Tips and trick on how to produce valuable reports, introducing various features
- Reporting and evaluating AB testing
Session 3- Advanced Reporting & Segmentations
- Creation of complex analysis using multiple attributes
- Building example reports applying all of the introduced definitions
- #days between purchases
- Recency, Frequency, and Monetary Value Segmentation
Session 4- Other Exponea Functionality
- Introduction of additional use-cases and their real-time building
- # of sessions between purchases
- Breaking down campaign reports by various attributes and its implications
- Additional analytical tools in Exponea such as trends, flows, retentions
- Creating effective and easy-to-navigate dashboards
Instructors
